LUXURY BRAND COMMUNICATIONS, INTEGRATED MARKETING & SPECIAL PROJECTS

Having worked in-house as a brand beauty publicist for nearly a decade representing major globally-renowned luxury beauty brands at LVMH and The Estée Lauder Cos., Christyanna has a niche expertise working with luxury beauty brands associated with heritage fashion labels. Throughout her career, she has had the opportunity to work with the most seasoned experts in her field. She loves diving into brand archives and finding modern, culturally relevant ways to reinvigorate the brand vision through strategic communications and partnerships.

  • Miss Dior Millefiori Pop-Up

    New York, NY

  • Global Press Trips in the Dior Flower Gardens

    Grasse, France

  • Influencer Partnerships & Special Projects

    New York, NY

  • "MISS DIOR, A STORY OF COURAGE AND COUTURE" BOOK LAUNCH

    Launched U.S. tour of historic release of “Miss Dior, A Story of Courage and Couture” the first biography covering the life of Catherine Dior.

  • DIOR STANDS WITH WOMEN

    Launched both series of ‘Dior Stands with Women’ featuring powerful female voices across the global to support The Charlize Theron Africa Outreach Project.

  • MAISON CHRISTIAN DIOR

    Launched Maison Christian Dior fragrance collection in U.S.

  • DIOR BACKSTAGE FRANCHISE

    Launched best-selling franchise Dior Backstage Face & Body Collection with series of content activations, PR events & consumer pop-ups from 2018-2019

  • DIOR SPA X CHEVAL BLANC OPENING

    Project managed U.S. press strategy for the opening of the Dior Spa at Cheval Blanc in Paris

  • VIP Launch Parties

    Launched series of VIP launch parties including Rouge Dior hosted by Jorja Smith, Dior Backstage hosted by Bella Hadid, J’adore Holiday Collection hosted by Christian Serratos, launch of Dior Homme hosted by Robert Pattinson and more.

  • DIOR HOMME GLOBAL LAUNCH IN PARIS

    Paris, France

  • V MAN feat Dior Backstage Face & Body Collection

    Makeup by Dior Beauty Makeup Artist Ambassador, Sam Visser

  • SIGNED SAM VISSER AS DIOR MAKEUP AMBASSADOR

    Secured emerging breakthrough talent Sam Visser as Dior Beauty ambassador

  • DIOR SKINCARE RETREAT

    Laguna Beach, CA

  • DIOR SKINCARE RETREAT

    Laguna Beach, CA

  • DIOR J'ADORE HOLIDAY PARTY

    Los Angeles, CA

  • DIOR J'ADORE HOLIDAY PARTY HOSTED BY CHRISTIAN SERRATOS

    Los Angeles, CA

  • DIOR BACKSTAGE COLLECTION LAUNCH

    Los Angeles, CA

  • DIOR BACKSTAGE BEAUTY BY PETER PHILLIPS

    Global